The Writer’s Best Marketing Tool Is…


I had planned to post a long and informative article here telling you about all the great resources I’ve discovered around the business of digital publishing over the last week.

I was going to share excerpts from articles by and about Hugh Howey – the Duke of Digital Publishing who has broken all the rules of publishing, re-written them, and still finds time to share all his trade secrets with the rest of us.

I intended to direct you to Russell Blake, a man I like to think of as the Dos Equis Guy of Authors, and another genuinely good fellow who shares what he knows with the writing community – he started an epic thread on the very useful Writer’s Café forum, and then summarized his lesson plan on his blog here.

I was going to mention the very good books I read by David Gaughran, which ought to be considered required reading for anyone attempting to enter the business; or the most outstanding 2,000 to 10,000, by Rachel Aaron, a criminally inexpensive tome that you should buy if you ever intend to write anything at all.

Instead of giving you all these glorious details, I’m going to leave you with this brief summary (which gives you all the bread crumbs you need to follow to do your own research), and present the single most important piece of advice I’ve learned from all of it:

The writer’s best marketing tool is more content.

I’m already at a disadvantage – I don’t even have ONE novel written, but once I do, I can’t just sit around waiting for my sales figures to update on Amazon or spend all my time trying to sell that one book. 

Because if I sell the one book, and it’s any good, readers will want another one.  And if I have another one to give them, they’ll probably buy that one, too.  And the next.  And so on. 

So I’m going to short-change you a bit on this blog post, and spend a little more time on the novel.  Because that’s hopefully what you’d rather read anyway.